BACHELOR OF MARKETING

 

WHAT WE DO?

The Bachelor of Marketing program is designed for graduates interested in starting, or developing their careers in marketing.

This career-oriented program introduces and provides student a solid grounding in four areas of study: Strategic Management, Brand Management, Global Marketing and Marketing Communication.

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WHY US?

  • Access to highly experienced academic staff.
  • Strong industrial linkages.
  • High practical exposure to industry and marketing practices.
  • A strong emphasis on innovation and creative thinking skills.

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ENTRY REQUIREMENTS

  • Passed STPM with min 2 ‘C’, and passed Maths and English at SPM/SPMV level, OR
  • One Year Foundation Program from Universiti Selangor (UNISEL) with at least a CGPA of 2.00, OR
  • A recognized Matriculation Certificate with at least a CGPA of 2.00, OR
  • Passed STAM (jayyid), and passed Bahasa Malaysia & English at SPM level, OR
  • Diploma qualification or its equivalent from any accredited IPTA or IPTS with at least a CGPA of 2.00, OR
  • Passed A-Level with min 2′C’, and passed Maths & English at SPM level, OR
  • Passed UEC with 5′B’ including Maths & English.
  • For international students, a min of 5.5 score in IELTS.

CAREER PROSPECT

  • Marketing Manager
  • Product Manager
  • Brand Manager
  • Sales Manager
  • Advertising Manager
  • Retail Manager
  • Business Marketing Consultant
  • Entrepreneur
  • General Manager
  • Strategic Planner
  • Market Research Manager
  • Public Relations Manager

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INTAKE
January / March / June / August / October


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