Marketing and Mualamat Administration

Department of Muamalat Administration and Marketing, we are committed to provide students with the knowledge and skills currently demanded by the industry. In this regard, three programs are offered such as a Bachelor Business Administration (BBA) in Islamic Finance, Bachelor Business Administration (BBA) Halal Management and Bachelor of Marketing (Digital). Our BBA Islamic Finance and Halal Management programme has strong industrial linkages with Islamic Finance, Halal Organizations. Our program also tuned to contemporary business demand of Islamic Finance and Halal Management.

This programme aimed to prepare students with solid foundation in the concepts and operating principles which apply to different types of Islamic and comparison to conventional institution. Also will expose them to the real world of fast movement in marketing arena. Classes are practical, engaging and conducted by qualified academic staffs with industrial experiences. The courses in our program caters the current practices in Islamic finance and Halal industries in accordance to local and international Shariah regulations and standards. Students will undergo an industrial placement at local banks or finance houses, also halal institution and department to gain an exposure on skills and experience needed for your future career.

Graduates will have an opportunity in such wide field of career as Shariah Executive, Shariah Audit Executive, Shariah Review Executive, Islamic Finance, Executive, Shariah Compliance Executive, Islamic Wealth Planner, Food & Beverage (F&B), Managers, Food Retails Managers, Halal Auditor, Halal Research & Development Executive, Halal Enforcement Officer, Quality Assurance Executive and many more related. In Bachelor of Marketing(Digital) the aimed is to provide student with in-depth knowledge 4p’s concept in conjunction with digital and technology based. And how business relationships are influenced by marketing strategies. In the Marketing component, student will equip with a strong foundation in all areas of marketing, including understanding consumer behavior, strategic marketing, marketing research and digitalization in marketing. With the assistant of qualified academic and industrial experiences staff, we can assure our student is in the right hand.

Head of Department & Program Coordinator

En Zainal Azhar Zainal Azim

Head of Department

Cik Nik Nor Amalina bt Nik Mohd Sukri

Program Coordinator (Bachelor Business Administration)