Bachelor of Business Administration (Hons)

KPT/JPS (R/340/6/0765) 09/29 (MQA/FA/7984)

The Bachelor of Business Administration programme is designed to develop future business leaders with the knowledge, skills, and mind-set needed to excel in their careers and contribute meaningfully to the global economy.

  • 4 Years
  • Intakes: Apr, Aug,Nov

Overview

The Bachelor of Business Administration (BBA) programme is designed to develop innovative and dynamic leaders with the skills and knowledge to thrive in a rapidly changing global business environment. This comprehensive programme blends theoretical foundations with practical applications, providing students with a strong understanding of core business disciplines such as management, marketing, finance, accounting, operations, and entrepreneurship.

PROGRAMME AIMS

The Bachelor of Business Administration programme is committed to achieving the following objectives:

  1. Cultivating Strategic Leaders: To develop critical thinking, problem-solving, and decision-making skills essential for effective leadership in dynamic environments.
  2. Fostering Practical Competence: To provide hands-on learning experiences through case studies, industry projects, internships, and real-world business simulations.
  3. Enhancing Communication and Collaboration: To empower students with strong communication and teamwork skills for thriving in diverse and multicultural professional settings.
  4. Encouraging Specialisation and Innovation: To offer specialised electives that align with emerging industry trends and individual career goals, such as digital marketing, business analytics, and sustainable business practices.

PROGRAMME HIGHLIGHTS

  • Innovative Curriculum

The Bachelor of Business Administration programme offers a forward-thinking curriculum tailored to meet the demands of the global business environment. Key features include:

  • Integrated Learning Approach: A seamless combination of theoretical foundations and practical applications equips students with a comprehensive understanding of business and management. The curriculum begins with core business principles before advancing to specialised topics.
  • Specialisation Options: Students can choose Islamic Finance or Halal Management specialisations. This flexibility enables students to align their studies with personal interests and career aspirations.
  • Industry-Focused Content: Courses are designed in collaboration with industry leaders to ensure relevance and practical application. Lectures and workshops led by professionals offer students real-world insights into current business trends and challenges.
  • Practical Learning Experience

The programme emphasises experiential learning to prepare students for real-world business environments. Highlights include:

  • Internships: Hands-on work experiences with leading organisations to bridge classroom knowledge with practical skills.
  • Capstone Projects: Opportunities to solve real business problems through team-based projects.
  • Case Studies and Simulations: Engaging activities to develop critical thinking, problem-solving, and leadership abilities.
  • Communication Skills

Recognising the importance of effective communication in the business world, the programme incorporates professional communication and presentation skills training to prepare students for diverse business contexts.

  • Comprehensive Student Support

The Bachelor of Business Administration programme prioritises a supportive and enriching learning environment through:

  • Academic Advising: Personalised guidance on academic progress, specialisation choices, and career planning.
  • Career Development Services: Support with resume building, job placements, and networking opportunities.
  • Peer Mentorship: Access to senior students for advice and encouragement throughout the programme.
  • State-of-the-Art Facilities: Modern classrooms, fully equipped computer labs, and extensive library resources to support academic success.

ENTRY REQUIREMENTS

  • Pass a Malaysian Higher School Certificate (Sijil Tinggi Pelajaran Malaysia -STPM) with a minimum of C grades (NGMP 2.0) in any of the 2 subjects and pass Mathematics and English language (Bahasa Inggeris) at Malaysian Certificate of Education (Sijil Pelajaran Malaysia – SPM) level, or equivalent qualification; OR
  • Pass a Malaysian Higher Religious Certificate (Sijil Tinggi Agama Malaysia – STAM) with a minimum grade of Jayyid, and pass Mathematics and English at SPM level; OR
  • Eligibility equivalent to a Diploma or Advanced Diploma (level 4 or 5, MOH); OR
  • Matriculation/Course Eligibility with a minimum CGPA of 2.00 out of 4.00; OR
  • Pass the Unified Examination Certificate (UEC) with at least a Grade B in five (%) courses, including Maths and English; OR
  • Obtain a Malaysian Vocational Diploma (DVM) from an institution recognised by the Government of Malaysia and the University Senate in any of the following areas:
    • Insurance 
    • Business Management
    • Marketing 
    • Accounting
    • Office Management 
    • Retail Management
    • Banking AND
  • Pass the Vocational Certificate Malaysia (Sijil Vokasional Malaysia – SVM) equivalent to 3 Malaysian Certificate of Education (SPM) credits for candidates earning:
    • Honors in Bahasa Melayu 1104 
    • Academic CGPA > 2.0 and
    • Vocational CGPA > 2.67 
    • Competent in all vocational modules 
  • Other qualifications recognised by the Government of Malaysia.
  • For International students. Students must have a minimum of 5.5 IELTS or equivalent.

PROGRAMME STRUCTURE

The Bachelor of Business Administration (BBA) programme is carefully designed to deliver a well-rounded educational experience that balances academic rigour with real-world applicability. The structure ensures that students build a strong foundation in business principles while offering opportunities for specialisation to align with their career aspirations.

  • Foundation Courses:

The programme begins with core courses in business and management, providing students with essential knowledge in areas such as accounting, economics, marketing, and organisational behaviour. These foundational courses ensure a comprehensive understanding of business fundamentals.

  • Specialisation Options:

As students advance, they can tailor their learning experience by choosing from distinct areas of specialisation, including Islamic Finance and Halal Management. These specialisations allow students to gain in-depth expertise in their chosen fields while addressing contemporary industry demands.

  • Capstone Experience:

In their final year, students engage in a capstone project or internship that integrates their learning and provides hands-on exposure to real-world business challenges.

  • Elective Courses:

The curriculum includes a wide range of electives that enable students to explore emerging topics such as sustainable business practices, entrepreneurship, and global supply chain management.

  • Global Perspective:

Students benefit from coursework that emphasises international business practices and cross-cultural understanding, preparing them for success in a globalised economy.

This structured yet flexible approach ensures that graduates are equipped with the skills, knowledge, and confidence to excel in their chosen careers and adapt to the evolving demands of the business world.

STUDENT OUTCOMES

The Bachelor of Business Administration (BBA) programme graduates will possess the knowledge, skills, and competencies to excel in the dynamic business world. The programme ensures that students achieve the following outcomes:

  • Business-Ready Professionals:

Graduates will demonstrate a strong understanding of core business principles, including management, marketing, finance, and operations, enabling them to analyse and address complex business challenges effectively. They will be well prepared to contribute immediately to the professional workforce.

  • Specialised Expertise:

Through their chosen specialisation—Marketing, Financial Management, Business Analytics, or Human Resource Management—graduates will acquire in-depth expertise that enhances their ability to make impactful contributions in their specific fields.

  • Effective Communicators and Team Players:

Graduates will exhibit excellent verbal and written communication skills and the ability to collaborate effectively within diverse teams. They will be adept at fostering positive stakeholder relationships, ensuring organisational success.

  • Technologically Competent:

Students will master modern digital tools and data analytics platforms to critically analyse business data and make informed, data-driven decisions that support organisational goals.

  • Innovative Leaders and Problem-Solvers:

Graduates will demonstrate strong leadership and entrepreneurial abilities, empowering them to drive innovation, manage resources efficiently, and solve complex problems in a variety of business contexts.

  • Ethical and Socially Responsible Practitioners:

Students will uphold the highest ethical standards in their professional practice, making legally sound and socially responsible decisions. They will actively contribute to sustainable business practices that benefit their organisations and society.

  • Global and Multicultural Awareness:

Graduates will possess a global mind-set, understanding the nuances of operating in multicultural and international business environments. This perspective will enable them to navigate the challenges of globalisation effectively.

  • Lifelong Learners:

Students will cultivate the ability to engage in continuous personal and professional development, staying updated with industry trends and acquiring new skills to remain competitive in the evolving business landscape.

CAREER OPPORTUNITIES

Graduates of the Bachelor of Business Administration (BBA) programme are well-equipped to pursue a wide array of fulfilling careers, leveraging their expertise in Islamic Finance and Halal Management. Potential career paths include:

  • Islamic Finance Specialist
  • Shariah Compliance Officer
  • Halal Industry Manager
  • Business Development Executive
  • Financial Analyst
  • Entrepreneur in Halal Ventures
  • Operations Manager
  • Marketing and Sales Manager
  • Consultant in Halal and Islamic Finance

These career opportunities span diverse industries such as banking, finance, logistics, manufacturing, hospitality, and retail, ensuring graduates are prepared to meet the growing demand for professionals with expertise in Islamic Finance and Halal practices.

The Bachelor of Business Administration programme graduates will emerge as well-rounded professionals, ready to pursue rewarding careers in corporate management, consulting, financial services, marketing, and beyond.

TUITION FEES

Local : RM 43,440.00

International: RM 85,260.00

Program Coordinator

Encik Nor Effuendy Pfordten bin Md Saleh

Programme Coordinator/ Lecturer

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