Bachelor of Business Management (Hons)

The Bachelor of Business Management programme offers a well-rounded education in core business principles and practical applications, providing students with the knowledge and skills to excel in a competitive global market. The curriculum emphasises leadership, strategic thinking, critical problem-solving, and innovation, ensuring graduates are prepared to address complex challenges and drive organisational growth. Through a blend of academic theory and hands-on industry experiences, students develop the expertise and confidence needed to succeed in diverse business environments and pursue rewarding careers in various sectors.

The programme focuses on practical learning through case studies and internships, enhancing analytical and leadership abilities. It prepares graduates for a wide range of careers in business administration, entrepreneurship, and management across various industries.

The Bachelor of Business Management programme offers a well-rounded education in core business principles and practical applications, providing students with the knowledge and skills to excel in a competitive global market. The curriculum emphasises leadership, strategic thinking, critical problem-solving, and innovation, ensuring graduates are prepared to address complex challenges and drive organisational growth. Through a blend of academic theory and hands-on industry experiences, students develop the expertise and confidence needed to succeed in diverse business environments and pursue rewarding careers in various sectors.

The programme focuses on practical learning through case studies and internships, enhancing analytical and leadership abilities. It prepares graduates for a wide range of careers in business administration, entrepreneurship, and management across various industries.

The Bachelor of Business Management programme is comprehensive, covering University Compulsory Subjects, Malaysian Qualifying Agency (MQA) Compulsory Subjects and Discipline Core areas. This programme is designed to offer a well-rounded educational experience, combining in-depth theoretical knowledge and practical application. Students complete 120 credit hours over the 3 years programme duration, which includes practical training.

• The programme offers diverse admission pathways, making it accessible to applicants from a variety of educational backgrounds.

  • Passed Malaysian Higher School Certificate (Sijil Tinggi Pelajaran Malaysia – STPM) with a minimum C Grade (NGMP 2.00) in any two (2) subjects, and passed in Mathematics and English at Malaysian Certificate of Education (SPM) level; OR
  • Passed Malaysian Higher Religious Ceritificate (STAM) with a minimum Jayyid grade, and passed in Mathematics and English at Malaysian Certificate of Education (SPM) level; OR
  • Passed Foundation/Matriculation/Diploma or equivalent with minimum CGPA 2.00; OR
  • Passed Malaysian Skills Diploma (DKM)/Malaysian Skills Advanced Diploma (DLKM) / Malaysian Vocational Diploma (DVM) in a related field with a minimum CGPA of 2.50 and got full accreditation.

  Passed United Examination Certificate (UEC) with minimum B Grade in any five (5) subjects, including Mathematics and English

Upon graduation, the graduates will be able to:

• Demonstrate a solid understanding of core business principles.
• Exhibit strong interpersonal skills and the ability to communicate effectively across diverse teams and communities. They will be skilled in collaborating with professionals and stakeholders, promoting a positive and inclusive work environment.
• Utilise information and communication technology (ICT) tools to evaluate and analyse industry data critically. This technological expertise will empower them to make informed, data-driven decisions and improve their overall efficiency in managing industrial operations.
• Demonstrate excellent leadership and entrepreneurial abilities, allowing them to foster innovation and drive growth within their organisations.

Graduates of the Bachelor of Business Management programme are equipped with the expertise and abilities to pursue diverse and rewarding career opportunities in the business field.

• Business analyst
• Business solutions and development manager/executive
• Bank executive/manager
• Entrepreneur
• Insurance advisor
• Project manager
• Sales manager
• Marketing manager
• Operation executive/manager
• Any related executive position in government agencies
• Officer and Assistant Officer in the related field.
• Lecturers

The Bachelor of Business Management programme at UNISEL is not only an academic path; it is a transformative experience that prepares students to become leaders in the business world.

The programme emphasises:

• Comprehensive Knowledge: Develop a thorough understanding of business management, marketing, finance, entrepreneurship, and strategic planning, establishing a solid foundation for a successful career in business.
• Ethical Leadership: Learn the importance of integrity, governance, and ethical decision-making, providing students to navigate the complexities of the modern business environment responsibly.
• Career Readiness: The curriculum is designed to align with industry standards, providing students with the skills, knowledge, and networking opportunities to excel in various business roles and pursue leadership positions across industries.