Bachelor of Business Management (Hons)

The Bachelor of Business Management (BBM) program provides students with a comprehensive understanding of business and management, covering finance, marketing, human resources, and strategic management. 

Overview

This programme emphasizing practical application through case studies and internships, the program develops analytical and leadership skills, preparing graduates for diverse roles in business administration, entrepreneurship, and management across industries.

Career Opportunities

  • Business analyst
  • Business solutions & development manager/executive
  • Bank executive/manager
  • Entrepreneur
  • Insurance advisor
  • Project manager
  • Sales manager
  • Marketing manager
  • Operation executive / manager
  • Any related executive position in government agencies
  • Officer and Assistant Officer in related field.
  • Lecturers

Program Educational Objectives

The programme aims to produce graduates with contemporary knowledge and skills in a range of key business disciplines with specific emphasis on management skills. As such, the programme design has integrated a number of professional courses that emphasize on problem-solving, managerial competencies, oral and written communication skills, ethics and social responsibilities, alongside functional areas of study.

Core Courses

  • PBD2113 Fundamental To Human Resources Managemnet
  • PED2133 Islamic Economy
  • PMD2383 Business Information System
  • POD3543 Event Management
  • PMD2303 Principles & Practices Of Selling
  • PMD2353 Production Operation Management
  • PMD3163 Consumer Behaviour
  • PMD3133 Introduction To E-Business

Entry Requirement

  • Passed STPM with a minimum Grade C (NGMP 2.00) in any two (2) subjects, and passed in Mathematics and English at SPM level; OR
  • Passed STAM with minimum Grade Jayyid, and passed in Mathematics and English at SPM level; OR
  • Passed Foundation/Matriculation/Diploma or equivalent with minimum CGPA 2.00; OR
  • Passed Malaysian Skills Diploma (DKM) / Malaysian Skills Advanced Diploma (DLKM) / Malaysian Vocational Diploma (DVM) in related field with minimum CGPA 2.50 and get full accreditation.
  • Passed United Examination Certificate (UEC) with minimum Grade B in any five (5) subjects including Mathematics and English.

International Entry Requirement

For international students, must have a minimum score of 5.5 in IELTS or equivalent.

Do you have more questions?

Program Coordinator

Madam Khairun Natasha Mohd Fazmi

Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.

After you submit your application, an admissions representative will contact you and will help you to complete the process.

Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.

FORM

Are you ready to take the next step toward your future career?