Bachelor of Marketing (Hons)
DESCRIPTION
- The Bachelor of Marketing program provides a comprehensive exploration of key marketing principles, including market research, consumer behavior, advertising, and digital marketing. With a focus on practical application through projects and internships, students develop analytical and communication skills. The program prepares graduates for diverse roles in marketing, fostering the ability to contribute to successful campaigns, navigate market trends, and understand ethical considerations in the field. This degree opens doors to careers in areas such as advertising, brand management, and market research, offering a solid foundation for success in the dynamic marketing industry.
PROGRAM EDUCATIONAL OBJECTIVE
- The Bachelor of Marketing program seeks to produce graduates with a strong foundation in marketing principles, strategies, and tools, enabling them to adeptly analyze market trends and contribute to effective marketing campaigns. Alumni are expected to demonstrate professional adaptability, staying informed about emerging trends and technologies in the dynamic marketing landscape. The program also emphasizes the development of effective communication and collaboration skills, both crucial in diverse team environments. Additionally, graduates will be instilled with a sense of ethical responsibility, understanding the impact of marketing decisions on various stakeholders and the broader community, fostering a commitment to socially responsible marketing practices.
CORE COURSES
- PMS2453 Sales Management
- PMS2343 Integrated Marketing Communication
- PMS2353 Product Innovation & Management
- PMS2283 Public Relations
- PMS3273 Services Marketing
- PMS3113 Marketing Management
- PMS3463 Consumer Behaviour in Digital Age
- PMS3423 Digital Marketing
- PMS3253 Global Marketing
- PMS345 Marketing Analytics for Decision Making
- PMS3133 B2B Marketing
- PMS2193 Retailing Management
- PMS1343 Principle & Practices of Marketing
Entry RequirEment
- Passed STPM with a minimum Grade C (NGMP 2.00) in any two (2) subjects, and passed in Mathematics and English at SPM level; OR
- Passed STAM with minimum Grade Jayyid, and passed in Mathematics and English at SPM level; OR
- Passed Foundation/Matriculation/Diploma or equivalent with minimum CGPA 2.00; OR
- Passed Malaysian Skills Diploma (DKM) / Malaysian Skills Advanced Diploma (DLKM) / Malaysian Vocational Diploma (DVM) in related field with minimum CGPA 2.50 and get full accreditation.
- Passed United Examination Certificate (UEC) with minimum Grade B in any five (5) subjects including Mathematics and English.
INTERNATIONAL ENTRY REQUIREMENT
For international students, must have a minimum score of 5.5 in IELTS or equivalent.
CAREER OPPORTUNITIES
- Digital Marketing Executive
- Entrepreneur
- Project manager
- Sales manager
- Marketing manager
- Operation executive/manager
- Any related executive position in government agencies
- Officer and Assistant Officer in related field
- Lecturers
