The Bachelor of Marketing program provides a comprehensive exploration of key marketing principles, including market research, consumer behavior, advertising, and digital marketing. With a focus on practical application through projects and internships, students develop analytical and communication skills. The program prepares graduates for diverse roles in marketing, fostering the ability to contribute to successful campaigns, navigate market trends, and understand ethical considerations in the field. This degree opens doors to careers in areas such as advertising, brand management, and market research, offering a solid foundation for success in the dynamic marketing industry.
PROGRAM EDUCATIONAL OBJECTIVE
The Bachelor of Marketing program seeks to produce graduates with a strong foundation in marketing principles, strategies, and tools, enabling them to adeptly analyze market trends and contribute to effective marketing campaigns. Alumni are expected to demonstrate professional adaptability, staying informed about emerging trends and technologies in the dynamic marketing landscape. The program also emphasizes the development of effective communication and collaboration skills, both crucial in diverse team environments. Additionally, graduates will be instilled with a sense of ethical responsibility, understanding the impact of marketing decisions on various stakeholders and the broader community, fostering a commitment to socially responsible marketing practices.
PMS2453 Sales Management
PMS2343 Integrated Marketing Communication
PMS2353 Product Innovation & Management
PMS2283 Public Relations
PMS3273 Services Marketing
PMS3113 Marketing Management
PMS3463 Consumer Behaviour in Digital Age
PMS3423 Digital Marketing
PMS3253 Global Marketing
PMS345 Marketing Analytics for Decision Making
PMS3133 B2B Marketing
PMS2193 Retailing Management
PMS1343 Principle & Practices of Marketing
Passed STPM with a minimum Grade C (NGMP 2.00) in any two (2) subjects, and passed in Mathematics and English at SPM level; OR
Passed STAM with minimum Grade Jayyid, and passed in Mathematics and English at SPM level; OR
Passed Foundation/Matriculation/Diploma or equivalent with minimum CGPA 2.00; OR
Passed Malaysian Skills Diploma (DKM) / Malaysian Skills Advanced Diploma (DLKM) / Malaysian Vocational Diploma (DVM) in related field with minimum CGPA 2.50 and get full accreditation.
Passed United Examination Certificate (UEC) with minimum Grade B in any five (5) subjects including Mathematics and English.
INTERNATIONAL ENTRY REQUIREMENT
For international students, must have a minimum score of 5.5 in IELTS or equivalent.
Digital Marketing Executive
Any related executive position in government agencies